Scale Your Sales w/ Jillian Murphy

ep. 270 From Corporate to Influencer and All the “How To” w/ Ashley Abarr

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an inspiring and deeply honest conversation with Ashley Abarr—brand strategist, photographer, and founder of Abarr by Ashley. From building a creative agency to navigating single motherhood, corporate America, and a 100-pound weight loss journey, Ashley shares how her life experiences have shaped her powerful approach to branding, sales, and confidence. This conversation is for every entrepreneur who’s ready to stop playing small and start showing up with boldness, clarity, and purpose.
Topics Covered:
Ashley’s journey from a corporate VP to launching a thriving creative brand agency
Why confidence—not just content—is the real sales converter
What it means to "sell who you are" instead of just what you do
Using struggles as stepping stones: the mindset shift that changed everything
How weight loss became a catalyst for unlocking her entrepreneurial potential
Real talk about rejection, grit, and why “no” isn’t a failure—just feedback
Sales energy, abundance mindset, and why your clients say “yes” to you
How boudoir photography empowers women and fuels personal branding
Building a brand that attracts your “hell yes” client with honesty and clarity
Why Ashley doesn’t sugarcoat anything—and how that creates real transformation
 
"With a heavy focus on branding and sales because people don't buy what you do. They don't buy a service. They don't buy a product. People buy who you are and they buy your why and your passion. And a lot of entrepreneurs struggle with that." – Ashley
 
CONNECT WITH ASHLEY
Instagram: @ashleyraineabarr
Photography Instagram: @abarrbyashley
About Ashley: net
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 269 How to Use Storytelling to Stand Out in Sales w/ Alex Street

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by returning guest Alex Street—storytelling and speaking coach extraordinaire—who’s back for a power-packed conversation on messaging, clarity, and confidently owning your voice. Whether you're trying to land speaking gigs, grow your brand, or simply explain what you actually do, this episode delivers the truth about why messaging matters more than you think.
Together, Alex and Jillian explore the real reasons entrepreneurs struggle to clearly communicate their work, the gap between marketing and messaging, and how storytelling is the secret sauce that gets you booked, noticed, and remembered.
Topics Covered:
The difference between messaging and marketing—and why most people get it wrong
What happens when you don’t own your story (and how it kills your momentum)
The #1 symptom that tells you it’s time to hire a messaging coach
How to stop hiding on panels and confidently claim your space on the stage
What event organizers really look for in a speaker
Why storytelling matters just as much on podcasts as it does on stages
Jillian’s behind-the-scenes prep for Lori Harder’s podcast—and how Alex coached her through it
How to speak with clarity and impact, even if you're only given 90 seconds
The storytelling shift that builds connection, influence, and conversions
 
“As I'm learning, is the secret to it all. If you own your journey, you own what you've overcome, you truly, like, take ownership of what you do now, I don't think anything can stop you when you show up. I don't think that you will ever feel weak or, like, out of touch or out of sync when you show up on a podcast like this, because you are always confident that you know who you are and why you do what you do.” – Alex
 
CONNECT WITH ALEX:
Instagram: @streetsays
Website: alexstreet.ca
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
 

ep. 268 Balancing Motherhood and a Massive Fitness Brand w/ Naomi Rotstein

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a goldmine for content creators, fitness coaches, and anyone building a business while juggling real life. Jillian sits down with Naomi Rothstein, a personal trainer turned business mentor who helps fitness professionals escape burnout and build scalable signature programs. Naomi shares her journey from gym floor burnout to online mentorship success, and gets real about content creation, motherhood, niching, and long-game business growth. This one is packed with both heart and strategy perfect for the entrepreneur who’s done being overwhelmed and is ready to make smart, sustainable moves.
 
Topics Covered:
Why Naomi pivoted from personal training to mentorship—and how she scaled her business online
What it really takes to build trust with your audience over years (not just DMs)
The myth of the “lost lead” and why timing is everything
How to stay top-of-mind and convert even when clients don’t buy immediately
The case for sticking to your niche (and not becoming a “jack of all trades”)
Simple, effective content Naomi creates as a busy mom of two
Why trends don’t always translate—and what actually drives engagement
The power of mentorship and how it transformed Naomi’s business
Why she’s rebranding OneFitBiz (and what she’s doing differently this time)
Real talk about balancing motherhood, entrepreneurship, and boundaries that protect both
“What I will say is I would never be where I am if I didn't have mentorship, if I didn't invest in my business continually. I've never been without mentorship. So even if I had 10 minutes of time, I am making so much use of that 10 minutes. I've never been more efficient with my time since becoming a mom.”
 
 
CONNECT WITH Naomi
Instagram: @iamnaomirotstein
Facebook: Naomi Rotstein LLC
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 267 Built a 7-Figure Jewelry Business to Only Reinvent Herself After w/ Tracy Matthews

Welcome back, babes, to the Scale Your Sales Podcast! In this episode, Jillian sits down with Tracy Matthews—a seasoned entrepreneur, creativity expert, and reinvention strategist who's helped thousands of creatives turn their vision into profitable businesses. With over 30 years of experience in building brands, coaching high-achievers, and leading one of the first online jewelry academies, Tracy shares powerful truths about navigating reinvention, the future of online business, and why alignment is the key to sustainable success.
This candid conversation is a must-listen for creative entrepreneurs, coaches, and service providers who are at a pivot point—and ready to build something that feels right and works well.
Topics Covered:
The truth behind Tracy’s first business success—and how the 2008 crash led to her most powerful reinvention
Why talent doesn’t always equal success (and what really separates thriving creatives)
How to spot whether a business is built on fear—or ambition
Tracy’s definition of creativity (hint: it’s not just art)
What it really takes to scale beyond six figures—and why mindset and systems both matter
Honest talk on the course fatigue era and what buyers are actually craving
How Tracy is building her own AI clone to better serve her community
Signs you’re ready to reinvent—and how to align your next business move with your actual gifts
Why Tracy believes knowing your zone of genius and owning it out loud is a game changer
"The truth of the matter is that it's called different things, but everyone has something that they're really good at. And when you're in your full expression of creativity, you're actually at a place where you're self-actualized. The challenge is really understanding—well, it's not a challenge necessarily—but the understanding is: what is that for you? And creativity can look a lot of different ways." – Tracy
 
CONNECT WITH TRACY:Instagram: @iamtraceymatthews
Facebook: Tracy Matthews
LinkedIn: Tracey Matthews – Reinvention StrategistCONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
 

ep. 266 How to Grow Your Marketing in 2025 w/ Shelby Clement

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode brings all the fire with Jillian’s close friend and marketing powerhouse Shelby Claymore—the founder of Damn Good Marketing Live and CEO of a thriving social media marketing agency. In this episode, Shelby holds nothing back as she and Jillian dive into the real talk on what it actually takes to show up online, build a human brand, and create marketing that moves the needle. If you’ve been hiding behind trends or waiting for permission to be seen—this conversation is your wake-up call.
Topics Covered:
Why most business owners are still hiding from their audience
The tired excuses that keep you from showing up—and why Shelby isn’t here for them
Why face-to-camera content still reigns for building trust and sales
Shelby’s hot take on trending audio and viral content (hint: it's not what you think)
What it really means to humanize your brand and own your authority
How she went from oil & gas corporate to building her own marketing empire
The power of getting in the room—and how it changes everything
What it takes to build a high-impact event (without waiting to be picked)
Shelby’s behind-the-scenes of Damn Good Marketing Live and who it’s really for
 
“So if you don't put your face in front of a camera and tell people why you're different and they can't relate to you as a human being and they don't feel like you're their best friend, or maybe it's, they're like, holy crap, she's a badass. She's going to help me move the needle in my business because you talk to camera. Don't expect a trending audio or a trending reel to do that because it does not have the same power as an authoritative actual video face to camera.”
 
CONNECT WITH SHELBY:Instagram: @itsshelbyclement
TikTok: @itsshelbyclement
Facebook: Shelby Clement Marketing
LinkedIn: Shelby DiMiceli Clement
YouTube: Shelby Clement Marketing
Website: shelbyclement.com
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 265 How to Balance Motherhood and Business w/ Chelsie Bruggeman

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a heart-opening and empowering conversation with Chelsea Bruggemann, a professional development coach and founder of Momentum—a leadership community for working moms. Chelsea brings the real talk on what it means to be a mother in the workforce today and how we can finally start supporting women with the tools, training, and community they actually need.
Whether you’re a corporate exec juggling daycare pickups or a mompreneur building an empire from your kitchen table, this episode dives deep into how motherhood and leadership intersect—and how companies can do better. If you’ve ever felt like you're doing it all and still not feeling seen, this one is for you.
Topics Covered:
Why “all moms are working moms”—and what that really means
Chelsea’s identity shift after becoming a mother and the honest challenges that followed
The myth of “having it all” and the real cost of trying to do it all at once
The 20% gap: what happens when women leave the workforce after having kids
How leadership development can look different for moms (and why it should)
What companies must do to actually retain and support high-performing working moms
The power of community: how Momentum is creating space for women to lead on their terms
Chelsea’s personal leadership philosophy and why modeling mistakes makes better leaders—and better moms
Details on Momentum’s leadership cohort, free working mom calls, and retreat experiences that offer true rest
“What power if we had more leaders in the world that could own their mistakes, be accountable for their mistakes, and then alter the path that they're on, right? That's a powerful leader. And I'd also argue that's a really powerful mother that can model that for their kids. Yes, maybe I made this decision for our family. I've decided it wasn't my decision. This is why, this is what I've learned, and that's why we're pivoting. What strength to model that for our children.” – Chelsie
 
CONNECT WITH CHELSIE
Instagram: @working_with_momentum
LinkedIn: Chelsie Bruggeman
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 264 How to Improve Your Messaging for More Sales w/ Payton Moran

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode features a down-to-earth and insight-packed conversation with Payton Moran, a seasoned business coach, messaging expert, and event strategist. With four businesses under her belt, Peyton brings practical wisdom around client acquisition, building authentic messaging, and creating events that are both intentional and energizing.
In this episode, Jillian and Peyton dig into why most marketing problems are actually messaging problems, how overthinking your clarity is costing you clients, and what makes Payton’s signature event, Build Your Own Brand, a standout experience in a crowded space. If you're ready to clean up your offer, attract more aligned clients, or even start hosting your own events—this episode is packed with the real talk you need.
Topics Covered:
Why client acquisition usually fails because of poor messaging (not poor marketing)
What makes messaging truly clear—and why simple beats clever
How trying to sound smart is actually costing experts their ideal clients
The key mindset shift for service providers who want better referrals
Peyton’s event strategy for designing ADHD-friendly, high-impact conferences
Real-life examples of how in-person connection leads to business growth
A behind-the-scenes look at Build Your Own Brand and why it’s different from traditional events
How to intentionally step into new communities and avoid staying in the same small rooms
Tips for entrepreneurs who want to start hosting events but don’t know where to start
 
"When you have a really comprehensive and clear message, it should be able to answer every other question that you have. Like if you're worried about your prices or your offers or where you're going to show up online, the message should be able to power all of that." – Payton
 
CONNECT WITH PAYTON:
Instagram: @paytonmoran_Threads: @paytonmoran_
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 263 How to Use YouTube to 10X Your Sales w/ Mike Ligouri

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by Mike Liguori, founder of Live Your Truth Media, a content agency helping entrepreneurs and brands build powerful YouTube channels and podcasts. This conversation is a deep dive into the real reason content builds trust—or doesn’t—in today’s online space. From the dangers of chasing vanity metrics to navigating content creation inside a power-couple household, Mike brings a mix of heart, strategy, and serious real talk that every content-driven entrepreneur needs to hear.
Topics Covered:
What’s really causing the “trust recession” in online marketing today
Why creators need to focus less on tactics and more on building relationships
The difference between ego-driven content and mission-driven messaging
Why external validation is killing your content effectiveness
How YouTube has evolved into the #1 platform for long-form, trust-building content
Why just uploading your Zoom recordings isn’t enough anymore
Mike’s no-fluff advice for anyone feeling overwhelmed by content creation
The truth about podcast burnout—and why 88% never make it past 8 episodes
What it’s actually like building a business with your entrepreneur spouse
The power of playing the long game and trusting your own creative process
 
"But the thing is, when it comes to building relationships, it's the opposite. We have to show up without ego and receive people where they are and meet people where they are online—with our message, with our content, the way we speak to them." – Mike
 
CONNECT WITH MIKEInstagram: @mike.ligouriLinkedIn: Mike LigouriWebsite: mikeligouri.com
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 262 Money shifts to make millions w/ Madison Gammons

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a heart-opening, no-fluff conversation with Madison—money coach, mindset mentor, and host of the Busy Getting Better podcast. Madison helps women break through financial overwhelm and build a millionaire-worthy money mindset. In this episode, she and Jillian dive deep into why money is more than just numbers in a bank account—it’s a tool for building a life you're obsessed with.
Whether you're navigating your first big paycheck, transitioning out of corporate, or trying to figure out how to invest intentionally, this convo is packed with real talk and grounded wisdom about building wealth from the inside out.
 
Topics Covered:
Madison’s story: from broke and burnt out to owning her financial power
Why making money is only the first step—what to do once it’s in your hands
The real reasons money isn't talked about (even in wealthy households)
How mindset, fear, and worthiness directly impact your finances
Why you might self-sabotage when you finally have money (and how to stop)
How to use high-yield savings "buckets" to make your money goals visual and tangible
The power of teaching women to understand their finances—not just outsource them
How Madison left her six-figure sales job to go full-time in her coaching business
Honest lessons from her first year as an entrepreneur
Why building your dream life requires both a vision and a strategy
How entrepreneurship tests your identity—and why you need support around you
The non-negotiables Madison refuses to cut from her budget (nails, facials, travel!)
 
“Making money is really only one part of the equation, and learning how to keep it and to grow it, and how to utilize money intentionally to build a life that you are actually obsessed with. It gives you the opportunity to experience freedom and reach your fullest potential.” – Maddison
 
CONNECT WITH MADISON
Instagram: @themadisonj
Podcast: Busy Getting Better
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 261 How to Date as a High-Level Entrepreneur w/ Emily Freeman

This one’s for my high-performing women (and men!) who are crushing it in business… but can’t figure out why dating feels like a constant glitch in the matrix.
I’m in-studio today with the incredible Emily Freeman, a dating & attraction coach, content queen, and one of the most grounded voices in the love and relationships space. We’re getting real about what it’s actually like to date (and find real, lasting love) when you’re a driven, independent, emotionally aware human building a big life.
Topics Covered: 💋 Dating dynamics for successful entrepreneurs🔥 Masculine & feminine energy in biz and love🧠 Nervous system regulation in relationships👀 The difference between attraction & compatibility💡 Why so many high-achievers confuse love with achievement✨ And what it really means to be seen, chosen, and supported
Whether you're in dating apps or already building a life with your dream partner, this convo will shift something in YOU. Emily brings the mic-drop moments AND the receipts. Don’t be surprised if you start reevaluating your entire approach to love after this.
Let’s get into it.
CONNECT WITH EMILY
Instagram: @emilyfreemancoaching
Facebook: Emily Freeman
Learn more about Emily HERE
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup