THROWBACK: Why Fear-Based Marketing is Unethical in Sales

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a quickie, but it's packed with value. I'm recording this from my car (yes, you heard that right!) as I drive through the 107-degree heat in Scottsdale, Arizona. We’re well into August, and I couldn’t help but laugh, remembering how last year I ran a summer sale in late August, only to find out from my mom friends that their summer had ended weeks ago with back-to-school chaos!

Today, we’re diving into a topic that’s been on my mind: fear-based marketing and bully-style selling. This episode was inspired by a Facebook post I came across, and I felt compelled to share my thoughts. We’ll be exploring why these aggressive tactics are not just outdated but downright unethical. I’ll also be sharing a personal story about a recent experience where I was bullied in the DMs by someone so bad that I had to block them—trust me, you don’t want to miss that wild story!

In this episode, we’ll cover:

• The Problems with Fear-Based Marketing: Why pushing clients into making decisions out of fear is a big no-no.
• Conviction Energy vs. Convincing Energy: How to differentiate between the two and why conviction always wins.
• The Importance of Asking Better Questions: How to understand your client's hesitation and help them make decisions from a place of confidence.
• Personal Reflections on Recent Sales Tactics: My own experience of being bullied in the DMs and why I won't tolerate it.
• The Closer Workshop: Everything you need to know about my upcoming workshop, where you’ll learn how to close deals without resorting to sleazy sales tactics.

This episode is all about selling with integrity and making your clients feel safe and understood, rather than pressured and scared. If you’ve been feeling uncomfortable with traditional sales methods, this one’s for you.

 

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