ep. 96 Pricing Your Offers w/ Michaela Taylor

In this episode, Michaela and I talk all things pricing - from the ethics behind pricing your offers to what to price them and the strategy that brings it all together.

Michaela helps women create fulfilling businesses that light them up. As an expert and accredited through Brigham Young University in Social Media Marketing she helps you build a custom marketing strategy, master your messaging, and build your brand so you can accelerate your sales.

Here are some major takeaways from this episode:

1️⃣ The Power of Care Leaders: Whether it's a mentor, a coach, or a supportive friend, having someone who believes in you and pushes you to be your best self can make all the difference. Michaela's insights on this topic are truly eye-opening and will inspire you to seek out your own care leader.

2️⃣ Falling in Love with Selling: Learn to love sales because it is how your business generates consistent revenue. When you embrace selling and become unapologetic about it, the possibilities are limitless. 

3️⃣ Overcoming Frustration and Bitterness: Starting and growing a business can be tough, and it's easy to feel frustrated and bitter when things don't go as planned. Michaela shares her personal journey of wanting to give up and go back to corporate, but how she pushed through those negative emotions and reached the light at the end of the tunnel. 

 

[00:02:19] The importance of mindset.

[00:05:41] Pricing strategies.

[00:06:34] The way you present numbers.

[00:09:28] Ethical pricing in coaching.

[00:13:39] Lean into your pricing.

[00:16:25] Finding the right pricing.

 

Grab Michaela's free Marketing Cheat Sheet HERE

Connect with Michaela HERE

 

CONNECT WITH JILLIAN

Follow me: @thejillianmurphy

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Watch My Stories That Sell Training: stories.shinepages.com