ep. 63 Most Common Branding Mistakes and Oversights w/ Rachel Pesso

Guest Speaker, Brand Storyteller & Designer, Rachel Pesso joins me for today's conversation. 

We're diving all into creating emotional experiences in YOUR brand. 

• Why creating emotion in your brand is a game changer for your audience and user experience.
• How-to pull-out brand concepts and connect them to how you want people to feel when they interact with your brand.
• Why brand consistency and cohesiveness are important.
• Some of the mistakes people make when they go to create a brand.

If you're ready to create a brand that connects with your people, today's episode is for YOU! 

Connect with Rachel over on Instagram @rachelpesso

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