6 days ago

ep. 276 How to Market Your Business in Any Industry w/ Carly Gilleland

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a deeply inspiring conversation with Carly, founder of The Good Vibe Media and The Good Vibe Studios. Carly is a passionate storyteller, studio owner, and female entrepreneur who has carved her path in the male-dominated world of videography by building two thriving businesses from the ground up. This episode is a must-listen for anyone navigating the challenges of entrepreneurship, building a creative business, or trying to stay rooted in their mission during hard seasons. Carly brings the realness, the grit, and the perspective shift every founder needs.

Topics Covered:

How Carly broke into the male-dominated videography space and turned it into her strength
The power of showing up authentically and consistently—even when no one is watching
The long game of pitching (like her 12-year journey to land Make-A-Wish as a client)
Why emotional connection and comfort on set are Carly’s secret weapons for standout video content
How weddings unexpectedly led to landing a contract with Budweiser
The hard truth about what it took to bootstrap her business as a single mom
From survival to scaling: the turning point that led to building a team and rebranding to The Good Vibe
Behind the scenes of launching her brick-and-mortar studio—including raising $100K on Kickstarter
What really makes content powerful (hint: it’s not the camera—it’s the message)
Real talk on revenue stress, mindset rewiring, and staying grounded in your "why"

“Like you have to start rewiring your brain. A friend of mine gave me this book. The essence of the book is all about how like what you are telling yourself. Like you have to rewire your brain and your thoughts in order to attract more of that abundance to come in.”