Monday Jun 23, 2025

ep. 271 What It Takes to Build a Massive Community and Live Event w/ Haylee Luckadoo

Welcome back, babes, to the Scale Your Sales Podcast! In this vibrant episode, Jillian is joined by her real-life friend and powerhouse guest, Halee Luckadoo—founder of Females on Fire, marketing coach, and motivational speaker. Together, they dive deep into what it really takes to host impactful virtual and in-person events, why smaller audiences are a secret weapon, and how staying connected to your community can create massive transformation.

Whether you're just starting out or dreaming of your first event, this episode is packed with tactical tips, inspiring stories, and honest truth about building a brand that brings people together—online or off.

Topics Covered:

How Haley transitioned from wedding planner to founder of a media brand and thriving community
The early days of Females on Fire and why virtual summits were the game changer
Behind the scenes of building a summit that feels as connected as an in-person event
Haley’s strategy for growing without a massive following
Why smaller, engaged audiences are actually your superpower
Creative ways to spark connection in a virtual setting (including a dance party!)
How to position your virtual vs. in-person event for different stages of your audience
What new entrepreneurs miss when they skip attending events
A candid look at the costs, logistics, and mindset shift of running live events
The power of getting into new rooms and why repeating the same events limits your growth
All the deets on this year’s Females on Fire Conference happening in Nashville

“I do think that you need to have something so clear that sets you apart from all the other virtual stuff out there because there's so many webinars, masterclasses, virtual summits—everybody has a thing, right? So you've got to be crystal clear on why you want people to sit and log into this thing and give up their whole day when they're not going to get those in-person connections that we all are really craving. And so that was a big thing for us even when we started the virtual summit—how do we give you that feeling of being in-person, being connected through a virtual space?started the virtual summit—how do we give you that feeling of being in-person, being connected through a virtual space?”