Scale Your Sales w/ Jillian Murphy

Entrepreneurship, Dating, and Adult Friendships w/ Jessica Burgio

Welcome back, babes, to the Scale Your Sales Podcast! If you are looking to master your online sales strategy and build a brand that creates real, human connection, this episode is for you. Today, I’m sitting down for a "girlfriend talk" with the incredible Jessica Burgio, host of the Unscripted podcast and a holistic life and business coach. Jess brings over 26 years of expertise from the beauty industry into the digital space, helping entrepreneurs navigate the transition from trading time for money in brick-and-mortar businesses to scaling a personal brand that allows for massive results and high-level proximity. We’re breaking down the hard truth that you don’t get to be in your "soft girl era" until you’ve put in the work during your "hustle era".
Topics Covered:
Focusing on who you are versus what you do so that people can connect to you 
Cutting the cord on codependency with a mentor and bringing a female into the business 
Having a Super Bowl year where you still show up even when personal "car accidents" happen 
Transitioning from a hustle era to a soft girl era once you have put in the work 
Executing a 50K launch by hitting people up in the DMs with no sales page 
Understanding human design and the need for rest time as a projector
“You didn't even see your genius until somebody else pointed it out” – Jessica Burgio
CONNECT WITH JESSICA:
Instagram: @jessicaburgio
Threads: @jessicaburgio
Website: jessicaburgio.com
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
Learn to create Stories That Sell here

ep. 324: How to Grow Sales During a Trust Recession

Welcome back, babes, to the Scale Your Sales Podcast! In this episode, Jillian Murphy—founder, sales expert, and business mentor who has spent over 26 years helping entrepreneurs master the art of the close—breaks down the essential sales strategy needed to navigate the "trust recession" of 2026. As the market shifts, Jillian explains why traditional social media sales tactics are failing and how to pivot your approach to create consistent revenue by building genuine human connections. Whether you are a service provider, agency owner, or solopreneur, this episode solves the problem of declining lead quality and provides a roadmap for scaling your sales through authenticity and strategic trust-building.
Topics Covered in This Episode:
The “trust recession” and why audiences are more skeptical than ever about online sales and marketing
How over-automation in DMs and content is quietly killing trust and hurting sales conversions
Why people don’t trust what they see online anymore—and how to position yourself as a real human, not a brand script
The role of vulnerability, real stories, and imperfect content in building trust that leads to sales
Why selling in the DMs requires relationship-building, not scripts, bots, or copy-paste responses
What a trust-building offer (TBO) is and why every business needs one to increase conversions
How podcasts, long-form content, and consistent messaging support recurring revenue and long-term sales growth
Shifting your sales strategy in 2026 to prioritize connection, credibility, and consistent results
“There's so much there that people need to hear about being consistent.” – Jillian
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
Learn to create Stories That Sell here

ep. 323: When a COO is your next step

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an absolute masterclass in operations and systems with Diane Mayor, a fractional COO and chartered accountant who helps established entrepreneurs move from friction to freedom. In this episode, Diane and Jillian dive deep into the often misunderstood role of a Chief Operating Officer and why your business systems might be breaking even if you have "SOPs" in place. This conversation is for the visionary leader who feels the "mental load" of scaling and is ready to build a business that runs in sync with their vision.
Topics Covered:
The definition of a COO as the "connective tissue" of a business.
How the COO implements the CEO’s vision across marketing, sales, and finance.
Diane’s professional background as a chartered accountant in high-stakes banking.
Signs you are ready to hire a COO, including team size and revenue milestones.
The risks of training your own COO and why they must be able to say "no" to you.
The difference between a single process and a holistic business system.
A deep dive into the 7 elements of a system: Purpose, Environment, Pre-system, Input, Process, People, and Output.
How to identify constraints and "unintended outputs" like burnout or soul-crushing inboxes.
Designing your business for the freedom you originally intended to build.
“We often forget that we have to set up our team members for success.” – Diane
CONNECT WITH DIANE:
Instagram: @diane_mayor
Website: dianemayor.com
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
Learn to create Stories That Sell here

ep. 322: What You Did Not See on Social Media in 2025 w/ Jillian Murphy

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a deeply personal and powerful solo conversation with Jillian Murphy as she reflects on the lessons, growth, and breakthroughs that shaped her past year. This episode is equal parts real talk and reminder that you don’t need perfect circumstances to create extraordinary results. Jillian opens up about navigating one of the hardest seasons of her adult life while simultaneously experiencing massive expansion in business, leadership, and self-trust. This honest episode is for the entrepreneur who’s holding it together on the outside while doing the hardest inner work behind the scenes—and needs permission to believe that both can coexist.
Topics Covered:
Why your hardest personal seasons don’t disqualify you from your biggest business years
Jillian’s real reflection on what made the past year both painful and transformative
The myth that success requires “having it all together” first
How emotional resilience and leadership are built in the uncomfortable moments
The power of staying committed to your vision even when life feels heavy
Letting go of unrealistic timelines and trusting your own pace
Why gratitude, self-trust, and consistency matter more than motivation
A reminder that growth doesn’t always look glamorous—but it’s always worth it
“I am going to show up when it's hard. I'm gonna go to fucking practice when it sucks.” – Jillian
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
Learn to create Stories That Sell here

ep. 321: Hormones, Metabolism and GLP1 for women over 35

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a critical and honest conversation about the complexities of Hormones, Metabolism, and the GLP-1 landscape for women over 35 with Dr. Marie Livesey, a family medicine physician and holistic metabolism coach. Jillian and Dr. Marie dive into why traditional weight loss approaches often fail, the foundational steps you must take to reset your health, and a medical professional’s evolving perspective on the most talked-about weight loss medications today. 
Topics Covered:
Symptoms signaling metabolic and hormonal shifts, including brain fog and fatigue.
Noticing hormonal changes earlier, with women as young as 35 reporting symptoms.
The critical foundational steps for health: diet, hydration, movement, and sleep.
Why drastically under-eating can negatively affect and "mess up" your metabolism.
The newfound focus on fiber and its essential role in gut health and metabolism.
A doctor’s evolving perspective on GLP-1s as a valuable tool for patient health.
The high likelihood of weight regain when stopping GLP-1s without strong health foundations.
The importance of receiving GLP-1s only from a licensed medical practitioner for safety and dosing.
The advantage of holistic coaching that addresses the whole health picture, not just macros and fitness.
“Your health has foundations.” – Dr. Marie
CONNECT WITH KIMBERLEY:
Instagram: @dr.mlivesey
Threads: @dr.mlivesey
Website: www.livelyholistichealth.com
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
Learn to create Stories That Sell here

ep. 320: From Cancer to Stage - The Journey of This Powerhouse Entrepreneur with Sarah Arvizu

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a powerhouse conversation with Sarah Arvizu, entrepreneur, speaker, and founder of The Sunshine Era, who shares her incredible journey of resilience from a cancer diagnosis to commanding the stage. Sarah and Jillian Murphy dive deep into what it takes to find your voice, build community, and scale your business, even when life throws its toughest challenges at you. This honest and inspiring talk is for every entrepreneur who needs a dose of tough love, personal development, and proof that showing up as your authentic self is the best sales strategy.
Topics Covered:
Sarah's journey from a senior manager at Costco to launching The Sunshine Era.
The value of trying out for speaker contests and getting on stages.
The essential shift to self-prioritization and mind, body, and soul health.
The importance of fostering confidence in kids to know what they want.
How The Sunshine Era provides tools and experts for inner child work and life balance.
The strategy behind the first live Sunshine Era event, celebrating a full moon.
The #1 factor that makes people buy: a genuine connection to your vibe.
“You have to be able to count on you” – Sarah
CONNECT WITH SARAH:
Instagram: @sarah_arvizu
Facebook: Sarah Arvizu
Linktree: linktr.ee/saraharvizu
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
Learn to create Stories That Sell here

ep. 319: How To Handle “I Need To Think About It”

Welcome back, babes, to the Scale Your Sales Podcast! This week, Jillian Murphy delivers a super short and sweet powerhouse episode focused on tackling one of the most challenging sales objections: “I need to think about it.”
Jillian explains that when you hear this objection, it's actually your opportunity to pull back the layers and find out what the client is really thinking about, rather than just accepting it and killing your sales. She emphasizes that getting the first objection is when sales truly begin.
Topics Covered:
Why "I need to think about it" is an opportunity, not the end of the sale.
The danger of accepting the objection and saying, "I'm here when you're ready".
The 5 Powerful Questions to Ask When Facing an Objection
Using tone and tonality to reinforce the client's pain point
Why the final question is a "deer in the headlights" moment for the client (and why they won't solve it on their own).
“When you get your first objection, that's really when sales begin.” – Jillian
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
Learn to create Stories That Sell here

ep. 318: Corporate America and How to Love it Again

Welcome back, babes, to the podcast! Super excited about today's episode. In this honest and inspiring conversation, host Jillian Murphy sits down with Caitlin Magidson—a licensed mental health therapist and a career and leadership coach. Caitlin is a peer, a friend, a client, and a colleague who helps people love the life and career they live.
Jillian and Caitlin peel back the layers on career change, the power of self-reflection, and how to successfully navigate the job market without relying only on quick online applications. This is a must-listen for corporate professionals and entrepreneurs alike who are ready to make a conscious shift in their careers.
Topics Covered:
The power of outward networking at real-life events, yoga, or hiking groups.
Caitlin's journey from broadcast communications to career and leadership coaching.
Coaching vs. Therapy: Coaching focuses on action and specific goals, not treating anxiety/depression.
Symptoms of needing support: feeling stuck, fearful, or unable to retell your story.
Don't rely on online job applications; you must network and do informational interviews.
The first step is deep self-reflection to clarify values, money, and desired environment.
Moving from motion (planning/thinking) to action (executing the strategy).
The vulnerability of saying what you want out loud to own it.
“Motion is a lot of planning and thinking... but action is when you actually start to execute” – Caitlin
CONNECT WITH CAITLIN:
Instagram: @caitlinmagidson
Facebook: @Caitlin Magidson
Website: www.caitlinmagidson.com
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
Learn to create Stories That Sell here

ep. 317: How to Lose Weight Over 40, GLP1, Sleep & No More Weight Vests

Welcome back, babes, to the Scale Your Sales Podcast! This week, we're joined by the incredible Kim Jefferson, a fitness coach and a true ray of sunshine. Kim joins Jillian to dive deep into the essential conversation about health and fitness specifically tailored for women over 40. Having a background as a fitness competitor, Kim shares her personal journey and how she transitioned to specializing in helping women in their prime navigate the unique challenges of weight loss, hormones, and maintaining vitality after 40.
Topics Covered:
How Kim transitioned from extreme fitness competitor to specializing in women's health over 40.
Why extreme dieting and chasing quick fixes are major setbacks in mid-life.
Understanding the "moral sin" of food and breaking the cycle of banking calories for holidays like Thanksgiving.
Kim's supportive but cautious take on women using GLP-1 medications.
The truth about walking with weighted vests for bone density—and what actually works.
Setting up a wind-down ritual (like a 9-year-old's bedtime) and managing stress with "hell yes" or "hell no."
Dispelling the myth that you gain 10 pounds over the holidays and embracing enjoying the food without self-judgment.
“You know what's gonna increase your bone density? Lifting some fucking weights.” – Kim
CONNECT WITH KIM:
Instagram: @kimjeffersoncoach
Facebook: Kim Barnes Jefferson
Website: kimbarnesjefferson.com
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
Learn to create Stories That Sell here

ep. 316: How to Know When And Where to Use ChatGPT as a Business Owner

Welcome back, babes, to the podcast! Today’s episode is a critical and insightful conversation about a topic Jillian rarely covers but that is essential for every business owner: Artificial Intelligence (AI). Jillian is joined by her friend, peer, and former client, Luaskya Nonon, Esq., an attorney, workplace culture strategist, and AI governance professional. Luaskya guides leaders in utilizing and deploying AI tools responsibly within their organizations. Topics Covered:
Topics Covered:
The biggest misconceptions about AI and acknowledging the legitimate fear people have.
Advice on protecting yourself by activating security features within AI tools.
A comparison of AI tools: the benefits of ChatGPT, Claude, and Perplexity AI for research.
How to use AI for content creation and streamlining workflows by doing a "brain dump".
Caution against using AI for legal or medical advice without verifying the sources it provides.
Using AI to simplify complex contracts into "layman's terms" before consulting an attorney.
Luaskya’s people-first approach, emphasizing that AI should enhance, not totally replace, human roles.
“I always approach the work that I do from a people-first perspective. I'm always wanting to prioritize people.” – Luaskya
CONNECT WITH LUASKYA:
Follow me on IG: @luaskyanonon
Connect with me on LinkedIn: Luaskya C. Nonon, Esq.
Check out my book → Embracing the Future of Work: 15 Actionable Strategies for Inclusive, High-Performing Organizations
Book your AI Systems VIP Day here
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
Learn to create Stories That Sell here