Scale Your Sales w/ Jillian Murphy

ep. 274 The Real Side of Building a Business That No One Talks About w/ Patti Gonzalez

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by Dr. Patty Gonzalez—a health concierge, retired chiropractor, and faith-driven entrepreneur who’s redefining how we approach healing. Dr. Patty shares her journey from running a thriving chiropractic practice to stepping into her calling as a concierge health expert, helping women across the U.S. uncover root causes like mold, metals, and parasites when traditional medicine falls short. This is the episode for any entrepreneur who's navigating burnout, feeling "off" despite normal labs, or ready to explore a more holistic path to vibrant health.
Topics Covered:
What a health concierge actually is—and why Dr. Patty made up the term
Why traditional medicine often overlooks the root cause of chronic symptoms
Dr. Patty’s personal health crash after 16 years of running a successful practice
The importance of drainage pathways (poop, pee, and sweat!) in any detox process
Why mold, metals, and parasites might be behind your mystery symptoms
Real talk on breast implants, inflammation, and foreign objects in the body
How burnout, motherhood, and faith led her to sell her practice and pivot
Tips on building community outside traditional networking events
What it’s like being married to another entrepreneur—and how they make it work
The role of faith, authenticity, and mission-driven service in growing her business
Her thoughts on selling through connection, not hustle
 
"Oh my gosh, it's become so much easier, because I'm actually speaking from authenticity. I'm not like hiding behind anything. And as I step into that authenticity and who I actually am, it's made conversations a lot easier. And it's really interesting. When I talk to people, they'll say something, and I'm like, huh, and I'll respond or I'll say amen. And they're like, what? Yeah. And so it just brings up a conversation. Yeah. And again, like, if someone's not a believer, there's no judgment in it. I will meet them where they are." – Patti
 
CONNECT WITH PATTI
Instagram: @drpattigonzalez
LinkedIn: Patti Gonzalez
Website: com
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
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ep. 273 Marketing Is the Secret to Sales w/ Michelle Thames

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a value-packed conversation with Michelle Thames, a marketing and business strategist, podcast host, and founder of a digital marketing agency. Michelle helps women entrepreneurs get visible, attract aligned clients, and monetize their expertise—all without needing a massive ad budget or fancy production.
In this episode, Jillian and Michelle dive deep into visibility, consistency, and the myth of perfection when it comes to showing up online. If you've ever wondered whether you really need to post 16 reels a week or if starting a podcast in 2025 is still worth it, this episode is your permission slip to ditch the fluff and lean into strategy that works for you.
Topics Covered:
How Michelle went from being fired to helping build a multi-million dollar brand
The power of visibility in a “trust recession” era
Why short-form podcast episodes are crushing it with busy entrepreneurs
Michelle’s 90-min-a-week visibility rhythm (and how you can use it too)
The myth of perfection in content creation—and what to do instead
Why consistency matters more than follower count
Going viral: why it’s not the goal and what to focus on instead
How to show up online even if you’re private or introverted
Real talk on starting a podcast in a “saturated” market
The difference between omnipresence and overwhelm—and how to find your groove
 
“Yes, I love showing up and I also tell people visibility is key because right now we are in a trust recession. If people do not trust you, they will not buy from you. I don't do a lot of paid ads. Maybe a small portion—most of what I do is super organic, and I literally just tapped into ads maybe at the beginning of this year or the end of last year. But all of what I do is organic. Like you said, since people see me—they see me show up, they listen to my podcast, they can go anywhere online, type in my name, and see what I do. And it's consistent across all platforms. I think that is very important. Like you said, omnipresence is where we're going in 2025 and beyond. Just showing up and telling people who you are, what you do, and being consistent with it is important.” – Michelle
 
CONNECT WITH MICHELLE
Instagram: @michellelthames
Threads: @michellelthames
LinkedIn: Michelle Thames
Podcast: Social Media Decoded
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 272 The Connection Between Health and Income w/ Jamie Javed

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an honest and transformative conversation with Jamie Javdd, a retired nurse turned high-performance health coach who helps entrepreneurs master their metabolism, regulate their energy, and build sustainable success from the inside out. Jillian and Jamie dive into the often-ignored connection between health, hustle, and high-level achievement. This episode is a must-listen for anyone who’s built their business on burnout and is ready to reclaim their energy without sacrificing momentum.
Topics Covered:
Why so many high achievers are unknowingly operating in survival mode
The powerful role of nervous system regulation in sustaining success
How chaos can feel like comfort—and how to break that pattern
The mindset shift needed to stop hustling and start healing
Jillian’s real-life wake-up call with autoimmune indicators
Simple health routines that make a big impact for busy CEOs
How rest and recovery are strategic moves, not signs of weakness
Ways to reconnect with your body, beliefs, and energy daily
The importance of transparency in how coaches build their business
Jamie’s perspective on why energy and belief drive conversions more than strategy
 
“We can't heal in a constant state of survival, this constant state of fight or flight. And some of us don't even realize we're in it. Like stress doesn't just live in our mind. It moves into our biology, right? Stress hormones go up, digestion shuts down, fertility shuts down, immunity is not a priority. So we have autoimmune disease. So it's a whole ripple effect that it's not woo that we're like just managing our mindset. We're actually signaling safety to our body through our thoughts and also nutrition and lifestyle.”
 
CONNECT WITH JAMIE
Instagram: @jamiejavedcoaching
LinkedIn: Jamie Javed
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 271 What It Takes to Build a Massive Community and Live Event w/ Haylee Luckadoo

Welcome back, babes, to the Scale Your Sales Podcast! In this vibrant episode, Jillian is joined by her real-life friend and powerhouse guest, Halee Luckadoo—founder of Females on Fire, marketing coach, and motivational speaker. Together, they dive deep into what it really takes to host impactful virtual and in-person events, why smaller audiences are a secret weapon, and how staying connected to your community can create massive transformation.
Whether you're just starting out or dreaming of your first event, this episode is packed with tactical tips, inspiring stories, and honest truth about building a brand that brings people together—online or off.
Topics Covered:
How Haley transitioned from wedding planner to founder of a media brand and thriving community
The early days of Females on Fire and why virtual summits were the game changer
Behind the scenes of building a summit that feels as connected as an in-person event
Haley’s strategy for growing without a massive following
Why smaller, engaged audiences are actually your superpower
Creative ways to spark connection in a virtual setting (including a dance party!)
How to position your virtual vs. in-person event for different stages of your audience
What new entrepreneurs miss when they skip attending events
A candid look at the costs, logistics, and mindset shift of running live events
The power of getting into new rooms and why repeating the same events limits your growth
All the deets on this year’s Females on Fire Conference happening in Nashville
“I do think that you need to have something so clear that sets you apart from all the other virtual stuff out there because there's so many webinars, masterclasses, virtual summits—everybody has a thing, right? So you've got to be crystal clear on why you want people to sit and log into this thing and give up their whole day when they're not going to get those in-person connections that we all are really craving. And so that was a big thing for us even when we started the virtual summit—how do we give you that feeling of being in-person, being connected through a virtual space?started the virtual summit—how do we give you that feeling of being in-person, being connected through a virtual space?”
 
CONNECT WITH HAYLEE
Instagram: @hayleyluckadoo
Website: com
LinkedIn: Hayley Luckadoo
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
 

ep. 270 From Corporate to Influencer and All the “How To” w/ Ashley Abarr

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an inspiring and deeply honest conversation with Ashley Abarr—brand strategist, photographer, and founder of Abarr by Ashley. From building a creative agency to navigating single motherhood, corporate America, and a 100-pound weight loss journey, Ashley shares how her life experiences have shaped her powerful approach to branding, sales, and confidence. This conversation is for every entrepreneur who’s ready to stop playing small and start showing up with boldness, clarity, and purpose.
Topics Covered:
Ashley’s journey from a corporate VP to launching a thriving creative brand agency
Why confidence—not just content—is the real sales converter
What it means to "sell who you are" instead of just what you do
Using struggles as stepping stones: the mindset shift that changed everything
How weight loss became a catalyst for unlocking her entrepreneurial potential
Real talk about rejection, grit, and why “no” isn’t a failure—just feedback
Sales energy, abundance mindset, and why your clients say “yes” to you
How boudoir photography empowers women and fuels personal branding
Building a brand that attracts your “hell yes” client with honesty and clarity
Why Ashley doesn’t sugarcoat anything—and how that creates real transformation
 
"With a heavy focus on branding and sales because people don't buy what you do. They don't buy a service. They don't buy a product. People buy who you are and they buy your why and your passion. And a lot of entrepreneurs struggle with that." – Ashley
 
CONNECT WITH ASHLEY
Instagram: @ashleyraineabarr
Photography Instagram: @abarrbyashley
About Ashley: net
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 269 How to Use Storytelling to Stand Out in Sales w/ Alex Street

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by returning guest Alex Street—storytelling and speaking coach extraordinaire—who’s back for a power-packed conversation on messaging, clarity, and confidently owning your voice. Whether you're trying to land speaking gigs, grow your brand, or simply explain what you actually do, this episode delivers the truth about why messaging matters more than you think.
Together, Alex and Jillian explore the real reasons entrepreneurs struggle to clearly communicate their work, the gap between marketing and messaging, and how storytelling is the secret sauce that gets you booked, noticed, and remembered.
Topics Covered:
The difference between messaging and marketing—and why most people get it wrong
What happens when you don’t own your story (and how it kills your momentum)
The #1 symptom that tells you it’s time to hire a messaging coach
How to stop hiding on panels and confidently claim your space on the stage
What event organizers really look for in a speaker
Why storytelling matters just as much on podcasts as it does on stages
Jillian’s behind-the-scenes prep for Lori Harder’s podcast—and how Alex coached her through it
How to speak with clarity and impact, even if you're only given 90 seconds
The storytelling shift that builds connection, influence, and conversions
 
“As I'm learning, is the secret to it all. If you own your journey, you own what you've overcome, you truly, like, take ownership of what you do now, I don't think anything can stop you when you show up. I don't think that you will ever feel weak or, like, out of touch or out of sync when you show up on a podcast like this, because you are always confident that you know who you are and why you do what you do.” – Alex
 
CONNECT WITH ALEX:
Instagram: @streetsays
Website: alexstreet.ca
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
 

ep. 268 Balancing Motherhood and a Massive Fitness Brand w/ Naomi Rotstein

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a goldmine for content creators, fitness coaches, and anyone building a business while juggling real life. Jillian sits down with Naomi Rothstein, a personal trainer turned business mentor who helps fitness professionals escape burnout and build scalable signature programs. Naomi shares her journey from gym floor burnout to online mentorship success, and gets real about content creation, motherhood, niching, and long-game business growth. This one is packed with both heart and strategy perfect for the entrepreneur who’s done being overwhelmed and is ready to make smart, sustainable moves.
 
Topics Covered:
Why Naomi pivoted from personal training to mentorship—and how she scaled her business online
What it really takes to build trust with your audience over years (not just DMs)
The myth of the “lost lead” and why timing is everything
How to stay top-of-mind and convert even when clients don’t buy immediately
The case for sticking to your niche (and not becoming a “jack of all trades”)
Simple, effective content Naomi creates as a busy mom of two
Why trends don’t always translate—and what actually drives engagement
The power of mentorship and how it transformed Naomi’s business
Why she’s rebranding OneFitBiz (and what she’s doing differently this time)
Real talk about balancing motherhood, entrepreneurship, and boundaries that protect both
“What I will say is I would never be where I am if I didn't have mentorship, if I didn't invest in my business continually. I've never been without mentorship. So even if I had 10 minutes of time, I am making so much use of that 10 minutes. I've never been more efficient with my time since becoming a mom.”
 
 
CONNECT WITH Naomi
Instagram: @iamnaomirotstein
Facebook: Naomi Rotstein LLC
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 267 Built a 7-Figure Jewelry Business to Only Reinvent Herself After w/ Tracy Matthews

Welcome back, babes, to the Scale Your Sales Podcast! In this episode, Jillian sits down with Tracy Matthews—a seasoned entrepreneur, creativity expert, and reinvention strategist who's helped thousands of creatives turn their vision into profitable businesses. With over 30 years of experience in building brands, coaching high-achievers, and leading one of the first online jewelry academies, Tracy shares powerful truths about navigating reinvention, the future of online business, and why alignment is the key to sustainable success.
This candid conversation is a must-listen for creative entrepreneurs, coaches, and service providers who are at a pivot point—and ready to build something that feels right and works well.
Topics Covered:
The truth behind Tracy’s first business success—and how the 2008 crash led to her most powerful reinvention
Why talent doesn’t always equal success (and what really separates thriving creatives)
How to spot whether a business is built on fear—or ambition
Tracy’s definition of creativity (hint: it’s not just art)
What it really takes to scale beyond six figures—and why mindset and systems both matter
Honest talk on the course fatigue era and what buyers are actually craving
How Tracy is building her own AI clone to better serve her community
Signs you’re ready to reinvent—and how to align your next business move with your actual gifts
Why Tracy believes knowing your zone of genius and owning it out loud is a game changer
"The truth of the matter is that it's called different things, but everyone has something that they're really good at. And when you're in your full expression of creativity, you're actually at a place where you're self-actualized. The challenge is really understanding—well, it's not a challenge necessarily—but the understanding is: what is that for you? And creativity can look a lot of different ways." – Tracy
 
CONNECT WITH TRACY:Instagram: @iamtraceymatthews
Facebook: Tracy Matthews
LinkedIn: Tracey Matthews – Reinvention StrategistCONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
 

ep. 266 How to Grow Your Marketing in 2025 w/ Shelby Clement

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode brings all the fire with Jillian’s close friend and marketing powerhouse Shelby Claymore—the founder of Damn Good Marketing Live and CEO of a thriving social media marketing agency. In this episode, Shelby holds nothing back as she and Jillian dive into the real talk on what it actually takes to show up online, build a human brand, and create marketing that moves the needle. If you’ve been hiding behind trends or waiting for permission to be seen—this conversation is your wake-up call.
Topics Covered:
Why most business owners are still hiding from their audience
The tired excuses that keep you from showing up—and why Shelby isn’t here for them
Why face-to-camera content still reigns for building trust and sales
Shelby’s hot take on trending audio and viral content (hint: it's not what you think)
What it really means to humanize your brand and own your authority
How she went from oil & gas corporate to building her own marketing empire
The power of getting in the room—and how it changes everything
What it takes to build a high-impact event (without waiting to be picked)
Shelby’s behind-the-scenes of Damn Good Marketing Live and who it’s really for
 
“So if you don't put your face in front of a camera and tell people why you're different and they can't relate to you as a human being and they don't feel like you're their best friend, or maybe it's, they're like, holy crap, she's a badass. She's going to help me move the needle in my business because you talk to camera. Don't expect a trending audio or a trending reel to do that because it does not have the same power as an authoritative actual video face to camera.”
 
CONNECT WITH SHELBY:Instagram: @itsshelbyclement
TikTok: @itsshelbyclement
Facebook: Shelby Clement Marketing
LinkedIn: Shelby DiMiceli Clement
YouTube: Shelby Clement Marketing
Website: shelbyclement.com
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup

ep. 265 How to Balance Motherhood and Business w/ Chelsie Bruggeman

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a heart-opening and empowering conversation with Chelsea Bruggemann, a professional development coach and founder of Momentum—a leadership community for working moms. Chelsea brings the real talk on what it means to be a mother in the workforce today and how we can finally start supporting women with the tools, training, and community they actually need.
Whether you’re a corporate exec juggling daycare pickups or a mompreneur building an empire from your kitchen table, this episode dives deep into how motherhood and leadership intersect—and how companies can do better. If you’ve ever felt like you're doing it all and still not feeling seen, this one is for you.
Topics Covered:
Why “all moms are working moms”—and what that really means
Chelsea’s identity shift after becoming a mother and the honest challenges that followed
The myth of “having it all” and the real cost of trying to do it all at once
The 20% gap: what happens when women leave the workforce after having kids
How leadership development can look different for moms (and why it should)
What companies must do to actually retain and support high-performing working moms
The power of community: how Momentum is creating space for women to lead on their terms
Chelsea’s personal leadership philosophy and why modeling mistakes makes better leaders—and better moms
Details on Momentum’s leadership cohort, free working mom calls, and retreat experiences that offer true rest
“What power if we had more leaders in the world that could own their mistakes, be accountable for their mistakes, and then alter the path that they're on, right? That's a powerful leader. And I'd also argue that's a really powerful mother that can model that for their kids. Yes, maybe I made this decision for our family. I've decided it wasn't my decision. This is why, this is what I've learned, and that's why we're pivoting. What strength to model that for our children.” – Chelsie
 
CONNECT WITH CHELSIE
Instagram: @working_with_momentum
LinkedIn: Chelsie Bruggeman
 
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
Join my Facebook Community: https://bit.ly/sellingsecretsgroup